A marketing consultant is a professional who can provide advice and save you money, whilst delivering proven results through purposeful activities in a specialized field of expertise.
Consulting services can be varied and generally fall under the domain of professional services, as contingent work. A consultant is either hired or employed and is involved in giving professional advice to the public or to those practicing the profession.
What is Market Research?
Market research is a systematic process of collecting, analyzing, and interpreting data. The information is beneficial for startups and established companies. The analysis is to determine a target market, consumers, competitors, and the industry as a whole. The consultant’s primary job role is to identify a new market to help launch a new business.
Market research helps business owners make well-informed decisions. Having a marketing consultant can take the guesswork out of innovation, and funnel resources into ideas and projects that hold the most potential.
SME businesses find market research beneficial in different stages of growth and may carry out data analysis to improve, innovate and boost the success of their promotional campaigns.
We at Marketing Consultant – Market Research UK provide the following services:
- Omnibus Surveys
- Survey Sample Management
- Statistical Surveys
- Online Surveys
- Survey Builder
- Multi-Channel Distribution
- Promotional Methods
- Sales Data
- Field Research
- Desktop Research – Sales Figures, Newspapers, Websites, Government Publications, and Social Trends
- Commercial Publications e.g. Keynote and Mintel reports
- Hall Test
- Face to Face
- Panel Management
- Paper Based
- Phone Based -Telephone Interview
- Exit Polls
- Segmented Analysis – effect of price on the market
- Audit Reports
- Trend Analysis
- Focus Groups
Businesses use the information to gather and design new products and modify existing ones. This approach helps to maximize the potential success of products and services.
If You would like more information, please use the form below to contact us.